As HousingWatch reported in April, possibly yes. And Regan says business has never
been better. She used to solicit homeowners, seeking the perfect
backdrop for, say, a Brooks Brothers catalog shoot. Now, she says, eager
owners come to her. "Quite honestly, I can't keep up," she said. "I have
e-mails from literally all over the world."
A recent shoot for the film "The Oranges," starring Catherine Keener and
Hugh Laurie, transformed Regan's own 1907 home in Old Westbury into a
bed-and-breakfast. The seven-bedroom colonial recently went on the
market and, she said, "100 percent, its screen experience will be part
of my broker's marketing plan."
Meanwhile, the video sales brochure for new properties in
Stone Hill at Muttontown,
a tony Long Island development, name-checks Angelina Jolie and Robert De
Niro, who filmed part of "The Good Shepherd" in one of its houses.
That your house should qualify for a SAG card might make for a nice
conversation starter, but whether or not screen cred improves home
values -- or facilitates fatter selling prices -- is tough to prove,
Though celebrity might have enticed buyers in the past, such high-value,
often highly personalized homes become harder sells in a down market.
Actor Scott Caan recently put his
Laurel Canyon home
on the market for less than 10 percent more than
he paid for it in 2006. And many others, including Uma Thurman, who
recently listed her
New York City townhouse
for $14.2 million, don't even advertise
famous ownership, which can encourage more gawkers than genuine buyers.
Still, a little celebrity can't hurt a house, can it? One of Regan's
former clients, Elizabeth Sehring, has booked her five-bedroom Sea Cliff
Victorian in commercials for Hallmark, Folgers, and Healthy Choice. It
has also put in time on the TLC show "American Chopper." As Sehring told
The New York Times
, "my house has a better resume than I do."
What's more, it paid for its own newly remodeled master bath.